The challenge: JFamily is a budding program of The J in need of a website overhaul and optimization. JFamily is your neighbor down the street with all the connections. The one who brings you Challah and takes turns carpooling the kids to swim lessons with you.
The solution: Using best practices, execute a brand refresh. Inject new branding into website, optimize content and site map. Invite current and new JFamilies to familiarize themselves with our ever-growing lineup of programs that draws you in with friendly and youthful branding.
JFamily reaches over 6k metro Detroit families with their bi-weekly eblasts that connect families to events happening in Detroit and throughout metro Detroit.