The challenge: Long-standing local film festival targeting metro Detroit Jewish families and professionals aged 18-40 is in need of a distinct and modern branding kit as well as consistent marketing materials.
The solution: Metro Detroit invites you to celebrate the art of Jewish filmmaking with a festival that spans 10-14 days each year. The bright, funky illustrations pull you in - like the Star of David cleverly built into the negative space of the logo mark. The humans represent a microcosm of the vibrant community that participates in the festival.
The brand deliverables: Logo, font kit, color palette, illustrations (created in procreate), copywriting
The marketing deliverables: Annual brochure, postcard, social media graphics, eblasts, image cards, animation.
Campaign work: 2020-2022
Festival-goers can familiarize themselves with this year's films, special events, and build excitement. Includes schedule-at-a-glance perforated page for patrons to keep on-hand throughout the festival.
2022 website art direction. Events and registrations were hosted on JLive, a platform similar to Eventbrite. Consistent template for image cards help reinforce the brand and recognizability across platforms.
Social graphics created in tandem with print assets. Posts reach: over 1.3k followers.
Eblast campaign leading up to and throughout festival. Reach: over 7k recipients.
Brochure mailed to 4,685 homes across metro Detroit to increase awareness and grow patron base.