The challenge: How do we increase awareness of The Sarah & Irving Pitt Early Childhood Center (ECC) and increase applications?
The insight: ECC is a unique daycare that offers play-based education, integrates Jewish values, and makes enrichment more than just the traditional subjects a priority.
The solution: Create new branding and write two campaigns of copy with our insights. Targeting working parents and grandparents aged 26-65.
The deliverables: Social ads, updated graphics and branding.
Design: Rachel Schick; Copywriting: Rachel Schick and Marlee Shifman
2024 "Make a Splash!" Campaign
The challenge: How do we entice potential families who missed out on open enrollment last September to enroll in childcare for the coming school year?
The solution: Develop bold, consistent paid social and printed ads emphasizing one of the many amazing perks of having a child in our daycare: free membership to our pool (as well as access to other gym amenities like our racquetball court).
