The challenge: New orthodontist office located in the west loop of Chicago in need of strong branding disseminated throughout marketing materials, social media, and website.
The solution: Starting with a logo and color palette made by another designer, develop branding that resonates with a large target audience (Chicagoans ages 7-60). Build a robust collection of print materials, a website redesign, and social media management with a focus on demystifying orthodontic treatment. Strategize ways to attract new customers including running paid social campaigns and getting out into the community sponsoring events.
Two ads with our two primary target audiences in mind: parents of kids aged 7-13, and young adults. Call-to-action: set up a consultation.
Illustration created based off a cephalometric sketch of a patient treated by Dr. Arruda. This sketch was used throughout various materials including the website, an office wall, and print materials.
