Beanstro is a small-batch B2B and D2C roastery. Their mission is to orchestrate the harmonious balance between farmer, roaster, and coffee lover.
The challenge: Develop visual identity that aligns with a growing demographic (18-45 year olds in Michigan) in an increasingly competitive market.
The solution: Clean, funky and bold branding complete with new logomark. Flexible and fresh enough to translate across coffee bags, social, web, and everything in-between.
