Beanstro is a small-batch B2B and D2C roastery. Their mission is to orchestrate the harmonious balance between farmer, roaster, and coffee lover.
The challenge: Develop visual identity that aligns with a growing demographic (18-45 year olds in east Michigan) in an increasingly competitive market.
The solution: Branding that captures the magic and essence of their coffee. Flexible enough to translate across print and digital. Fresh enough to stay memorable in this highly competitive coffee market.
